Tuesday, April 27, 2010

Broadcast Re-write

(Anchor speaking over video of Lauren Brown. Cut to shot of Atlas Building)

Lauren Brown, a University of Colorado advertising student is no stranger to technology. Brown has already produced a full-fledged marketing campaign for Boulder-based Evol Burritos using graphic and software skills she has aced through her minor in the Technology, Arts and Media program. Brown is one of 118 journalism students who are giving their degree a technological edge through Atlas's Technology, Arts, and Media program.

(cut to video quote of Lauren Brown)

I think that with emerging digital media being so present in advertising and journalism, you have to have these skills to be a marketable candidate.

(Anchor speaking over shot of the Armory)

University of Colorado officials agree that a merger between the School of Journalism and Mass Communication and ATLAS makes sense both academically and financially and a task force has already started exploring the idea of a greater School of Information.

(Video quote of Paul Voakes)

We've got a faculty that is definitely aware and studying these changes. In terms of all of the cutting-edge technical aspects, we see a wonderful opportunity with ATLAS.

(on site video on campus)

Currently, the journalism school needs to trim 7.7 percent of its $3.9 million yearly budget and
ATLAS needs to cut its $1.16 million general fund annual budget by 10 percent and a merger may be one way to do so. Not everyone is sold on the idea yet, including CU regent Joe Neguse, who says he would like to hear more about the topic.

(Video quote of Joe Neguse)

I'd like to hear from the students and the faculty.

(Anchor speaking)

Hopefully students will not be affected by the budget cuts, but budget documents have revealed that such a merger could mean the loss of at least one job.